What's in a name?

Newcastle United Football Club objected to our multi-media cross-platform project Newcastles United being to close to their own name and so we agreed to change the name of the company which owns the project (and is in turn owned by Vita Nova Films) to Novocastria Limited. However ... Companies House (the government body responsible for company affairs in the UK) mistakenly changed the name of our very famous and very powerful football club instead. Bad for them ... great publicity for us! Steve Bowden was contacted by local newspaper The Chronicle  to be informed that he was now a director of the football club! Watch the television coverage here (6 mins into the main news programme).

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